"We took spiced rum, looked at what everyone else was doing, and then did the exact opposite."
The story of Dead Man's Fingers began in the coastal English town of St Ives. The owner of the famous seafood restaurant "The Rum and Crab Shack" – Nathan Hayes – dreamt of creating an iconic rum that would complement the flavours on the restaurant's menu. Driven by the desire to differentiate himself from other products on the market and rejecting traditional flavours, he was inspired by unusual, new aromas such as Cornish saffron cake and Pedro Ximenez ice cream. The innovative approach and courage to experiment yielded excellent results, and thus, in 2015, "Dead Man's Fingers" rum was created.
The sea is also the driving force behind the brand's name, but here you won't find stories of pirates and Caribbean islands – "dead man's fingers" refers to the long, finger-like gills of a crab. Crabs were also among the most popular items on the restaurant's menu. According to local folklore, if eaten, they are poisonous. But this, of course, is just a legend – the truth is that they are extremely unpleasant to taste and are therefore removed and discarded.
"Dead Man's Fingers" sounded so wrong that it was perfectly right for choosing this unique rum. In line with this creativity, the bottle's design was also chosen – it is not by chance that it is in the shape of a skull, as it is claimed to be the last person to have eaten "dead man's fingers." A strange name, an inimitable bottle, and an inspiringly tasty rum combining unforgettable aromas – this is the sensational "Dead Man's Fingers."