slideshow background slideshow mobile background image
Jim Beam

Jim Beam

Good bourbon comes with experience. Ours is 225 years old...

image in image with text

Jim Beam and the Beginning of its 225-Year History

In 1740, when the USA was still "The Thirteen Colonies," the Böhm family arrived in America, determined to live the colonial dream. 48 years later, they moved to what is now central Kentucky and Americanized their German name to "Beam." The warm summers, mild winters, and limestone springs made their new home ideal for… you guessed it… growing corn. Was that not what you were thinking? Well, don't worry, the bourbon story is coming soon.

In the late 18th century, in Western Pennsylvania, German, Scottish, and Irish settlers were already producing rye whiskey using recipes they brought from their homelands. When the American government began offering incentives for settlers to move west and grow corn, many of them, along with their families, settled in Kentucky, Virginia region (strange times indeed). Among these farmers was Jacob Beam, who, like many others, used his father's whiskey recipe to distill surplus corn into a new, sweeter type of whiskey. Thus, bourbon was born, and the foundations of Jim Beam were laid.

19th Century

Perhaps the best decision Jacob Beam made was to sell his bourbon. He sold his first barrel of Old Jake Beam Sour Mash in 1795, just three years after Kentucky officially became a state. His bourbon quickly became a regional favorite – no small feat, considering that in the early 19th century, Kentucky was home to approximately 2,000 distilleries.

In 1820, Jacob Beam handed over the distillery to his exceptionally astute son, David Beam. At that time, bourbon could practically only be distributed locally, so instead of bottling and selling it in stores, as we do today, people brought their own containers to the distillery and had them filled directly from the barrels. David, however, anticipated the impending change and decided to expand the distillery for future development and to transition from pot stills to column stills to ensure continuous production. He renamed the bourbon "Old Tub" to match the distillery's name.

During the Civil War, bourbon achieved such popularity that even General Ulysses S. Grant became a passionate admirer. Due to the General's successes, President Lincoln is said to have uttered the following words about him: "Find out what he drinks and send a case to my other generals as well."

Our past is only half the story. The best is yet to come.

image in image with text

Prohibition in the early 20th century

Imagine working your entire life towards a single goal, only to be suddenly told that goal is no longer legal. That's exactly what happened to Jim Beam, and during the 13-year Prohibition era, he was forced to abandon his life's work. This period marks the only time in our 220-year history when our family did not distill bourbon. Needless to say, there's not much bourbon history to remember from those times, but Jim Beam was far from giving up. To support his family, he turned to coal mining and citrus farming. Fortunately for us, he wasn't particularly good at either of these pursuits. Yet, something good did happen to the Beam family during these times when Jim's daughter, Margaret, married Frederick Booker Noe. Their son, Frederick Booker Noe II, would become a Master Distiller, continuing the Beam family tradition. When Prohibition finally ended in 1933, Jim Beam didn't celebrate. Instead, at the ripe old age of 70, he hit the ground running. With the help of family and friends, Jim Beam rebuilt his distillery by hand in Clermont, Kentucky, in just 120 days. But even then, he refused to celebrate because he wanted his first drink in 13 years to be his own bourbon. In 1935, the first batch of post-Prohibition bourbon was ready. But Jim Beam no longer owned the rights to the name "Old Tub," so he sold his first new bottle as Colonel James B. Beam's Bourbon. Finally, the man known today as "The Colonel and the Legend" could celebrate.

image in image with text

The Renaissance of Bourbon in the Mid-to-Late 20th Century

Knowing that it depended entirely on the distinctive taste of his bourbon, every weekend he would bring home a jar with a sample of his own yeast, just in case. To this day, we still use the same yeast strain, and Jim Beam's great-grandson continues to take a sample of it home with him every weekend. Because of everything Colonel James B. Beam achieved in his time, in 1935 his son T. Jeremiah re-established the distillery under the name Jim B. Beam Distilling Company and named our bourbon Jim Beam®, in honor of his father. T. Jeremiah "Jeremiah" Beam helped his father run the family business from the beginning of the new distillery's opening. And in 1946, shortly after the end of World War II, he officially took over management. Like Jim Beam, bourbon in general began to develop from where it had to stop before Prohibition. In 1938, the mint julep was introduced as the traditional drink of the Kentucky Derby, which further fueled the fire. In the same year, the Jim Beam distillery launched its second product - Jim Beam® Rye - a drier and spicier version of the sweet Jim Beam bourbon. In 1954, Jim B. Beam Distilling Company opened a second distillery 10 miles away in Boston, Kentucky, to meet the increased demand for bourbon. And in 1964, bourbon's rise to fame reached its peak when President Lyndon B. Johnson declared it "America's National Spirit."

image in image with text

The Bourbon Revival of the early 21st Century

In 1992, Booker was succeeded by his son and then chief distiller, Frederick Booker Noe III. Fred Noe became the seventh-generation master distiller from the Beam family, and in 2005, he filled the ten-millionth barrel of Jim Beam. But Fred would do much more than just fill a record number of barrels. Like his father, he had a knack for innovation and in 2009, he launched Red Stag by Jim Beam. This black cherry liqueur, infused with Jim Beam Kentucky Straight Bourbon Whiskey, surprised the bourbon world. With this, he wide opened the doors to new bourbon-inspired possibilities. Building on the success of Red Stag, in 2011 Fred launched Jim Beam® Devil’s Cut® – a richer bourbon made from the liquid absorbed into the wood during aging. As if to be encouraged even further, Jim Beam Devil's Cut® and Jim Beam Black® won gold medals at the San Francisco World Spirits Competition in 2012. Subsequently, Fred created a series of new limited editions. In 2013, Fred Noe launched Jim Beam® Signature Craft and Jim Beam® Distiller’s Masterpiece – a re-release of a small batch bourbon and his father's finest achievement. In 2015, he introduced Jim Beam® Apple, which would soon become the best-selling flavored whiskey in the world. Finally, in 2016, Fred innovated the world of bourbon once again, with the launch of Jim Beam® Double Oak – a bourbon re-aged in a new charred oak barrel. Needless to say, Fred was quite busy. But he is not finished with his work, and to this day, he continues to solidify Jim Beam's place in history, as both a pioneer and a classic.

Ever since our founding in 1795, every Master Distiller has found a way to contribute to our story, seeking uncharted paths for innovation in the creation and enjoyment of bourbon. It's truly satisfying to look back at what the Jim Beam family has achieved and know that we are who we are today thanks to our constant desire to move forward. We certainly wouldn't be here without all the members of our global family. Our 225th anniversary is a time to celebrate who we have been and look forward to the next 225 years, together with our growing Jim Beam family. Let's just say, we have plans for the future.