Lavazza's history is one of a business that, for over 120 years, has followed a vision focused on passion for work, love for the product, and respect for the land. These values have been Lavazza's DNA since its founding in 1895 and have been upheld by four generations of entrepreneurs.

Every family member who has worked in the company has contributed to its evolution into what it is today, yet it remains true to the passion and innovation inherited from Luigi Lavazza.

"Business should be done with heart"
Emilio Lavazza

This is the spirit that has allowed us to expand the company over the years: our way of doing business is an example of sustainability in the fullest sense of the word. It is a quality built and shared with everyone we have met, starting with our employees and the places where we work.

Lavazza even invests in the development of the countries where it operates.

For over ten years, we have been working directly and supporting sustainable development projects to assist local communities in Central and South America, Africa, and Asia, helping small coffee producers with programs to improve the local economy, community life (schools, working conditions), and environmental protection.

These are the qualities embedded in the company's values day after day, which secure our worldwide recognition for excellence, not only in producing premium coffee but also as a result of our approach to work and social commitment.