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The history of Matusalem rum begins in the distant year 1872 and has gone through ups and downs. Created by two Spanish brothers, Benjamin and Eduardo Camp, and partner Evaristo Alvarez in Santiago de Cuba, the brand experienced Cuba's golden years and became a symbol of the era. Unfortunately, with the establishment of Castro's dictatorial regime and the nationalization of businesses, the family business was left without a factory, and they even had to smuggle the rum production recipe out of the country. A long period of trials and tribulations followed from 1956 to 1995 – the death of leading family members, a struggle with the board of directors to preserve and buy back the company, and legal disputes to protect the brand and its origin. In 2015, a new production and bottling plant was opened in the Dominican Republic, as the microclimate is quite similar to that of Santiago de Cuba. Matusalem regained its reputation as a high-quality rum and an innovator in production and flavors. The latest offering is Insolito rum, a blend of Gran Reserva 15y.o. and rum aged in Tempranillo wine barrels.
The brand's founders named their rum after a biblical figure who lived for 969 years. A symbol of the timelessness of good taste, transcending the boundaries of time with a constant search for new possibilities beyond limits – all of this is embodied in the name Matusalem.
After the production facilities were built, swallows nested in niches of the building. The owners of Matusalem decided that this elegant bird, symbolizing a free spirit, suited the brand, and they depicted it in their logo. To ensure legitimacy, however, they placed a scroll in its beak, on which "trademark" was written.
As pioneers in the industry, the Matusalem rum producers introduced the Solera method, used for aging Spanish brandies and Sherry wines. This ancient technology of blending young and old distillates imparts unique flavor qualities and intensity to the rum's taste. The blending is controlled exclusively by a family member designated as the "Santiago Master Blender."
Boutique:
Monday - Friday: 10:00 to 21:00
Saturday: 11:00 to 20:00
Sunday - Day off
Sofia, 113 Bulgaria Blvd., Via Bulgaria Building
info@vida.bg
+359 878 80 44 09
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