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Lona Is Via

Lona Is Via

"We turn communion with nature into a personal experience."

Lona Est Via is not just a place, but an energy whose true happiness lies in sharing it. Here, two generations travel towards each other and continue towards new horizons and dreams together.

The first generation brings its many years of experience in hard work, craftsmanship, and success. Driven by the romantic dream of leaving behind a unique and enchanting place, it pours its knowledge into the foundations of LONA. The second generation adds a pinch of change and a touch of innovation, brings its experience from the world of modern business, and sees this extraordinary place as a workshop for ideas, an oasis for travelers, and a conduit of values. It also recognizes the chance to realize something true and to give it a personal touch and a profound meaning.

Lona is the Wayof these two intertwined generations creating in unison. A path that winds through the Lavender Region near the Chirpan Heights. Here are their farm and the production center for natural products made from the purest local ingredients. Lona recreates the spirit of this exquisite terroir with the production of its essential rose and lavender oils, natural honey from beehives near Sredno Gradishte village, and unique wine from a rocky vineyard.
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Challenges along the way

The path has no goal; it is itself the goal, along with the experiences it brings. The LONA team is curious, innovative, and not afraid to embark on unexplored paths and forge new ones. By asking questions and facing new challenges, they follow the principle of doing things in an ever-improving way. With experience come important lessons, but this does not stop them from challenging the status quo and established norms in search of a path to development.
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Ecoequilibrium

Every Lona Est Via product carries the spirit of its origin. Running a marathon, embracing pure nature, the brand's team manages to take the best from its surrounding environment. This way, they succeed in creating products of the highest quality, which harmonize with the mission to preserve the natural connection with nature.
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Business, creating culture

Warm, welcoming, and connecting – this is the culture that Lona Est Via successfully creates. Through it, we encounter something new or a well-forgotten old – through an experience that touches feelings and senses. In a simple and natural way, feeling a first-hand connection with nature. The brand diligently pursues its dream of prosperity for the region, creating a sustainable, open, and responsible community with high values.

Lona Est Via products

Merlot 2020, Lona Est Via 0.75
Merlot 2020, Lona Est Via 0.75
€8,18 EUR
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