Santa Sara Winery was founded in 1999 by Ivaylo Genovski. Over the next decade, it became synonymous with consistent and high quality. Ivaylo purchased high-tech winery equipment, as well as the now legendary three caravans used for its transportation. Afterwards, premises were rented in the yard of the winery in Nova Zagora. This marked the beginning of his Santa Sara project, named after his daughter.

Mr. Genovski's vision is for a precise selection of suitable mini-terroirs and grape varieties, creating long-term partnerships with the grape growers themselves. The winery strives for reduced yields for higher quality and exceptional control over the winemaking processes.